Making Things Happen!

Ealing_Studios_London_England  Ealing Walk of Fame

Those who know me, or who have read my book, “One Of A Kind Making Things Happen,” know that my life’s motto is “Make Things Happen” and to this statement I am part of a group called Ealing History. Ealing is where I grew up and where I have a large family and also where my heart is.

Recently I formed this group, Famous Names of Ealing Studios,” to honor the link that Ealing has with its world famous Ealing Studios, which are by the way the oldest working studios in the world dating back to 1910. The group I have formed is going to lead the implementation of a “Famous Names of Ealing Studios “walk of fame” where the names of the many many actors and actresses, names  from the bygone times and present day films, TV shows and famous Ealing Comedies, will be indelibly linked to Ealing by having their names set into paving stones.

Ealing’s Walk of Fame

The artist’s impression above shows Ealing’s new Multiplex, an area for the arts with cinemas, apartments, cafes and shops. The famous names will appear in this courtyard, down from Ealing Broadway Station and will lead on to the world famous Ealing Studios on Ealing Green.

I am very happy to be part of this project and will for sure make this happen, together with my project group.

To make things happen, all we need to do is to imagine being there and seeing the finished project which I have done since the onset of this concept.

This idea is gaining traction, support, financial help and will for sure, happen!

A Life Lesson

A Life LessonMG Midget Hi resan excerpt from One Of A Kind Making Things Happen

My Aunt, who was my mentor and the stuff an empire was built on, was a lady who at age 75 bought an Old English White MG convertible sports car and not only drove until she was 87, but also did her own oil changes!

She once asked me, while standing in my back garden, one afternoon drinking a cup of tea; Tony Deah (she spoke perfect English), “What is the one thing you will have that will tell you you’ve finally made it in life? I had no idea what her question meant, so I asked her to explain. She explained is it a Rolls Royce, a yacht, A mansion in the country or maybe to become a millionaire?” I had never thought of this question and couldn’t answer her, but I said I would have to think about it and let her know. Three months later as I was mowing my, very typically small lawn in the back garden, of my London semi-detached home, I thought, “what if I had a lawn that was so big I had to have a rider lawn mower to cut my grass!” So I wrote to her and she replied “So Tony deah let me know when you get it.”

Three years later my company moved me on from Brussels to the USA, we were standing on the driveway of our new home in Greenwood Indiana and I gave my wife a small plastic box with three buttons on it. She asked me, “What do I do with this?” I told her it was an automatic garage door opener (we don’t have these in London homes) and when she pressed the button, the garage door opened and sitting in the completely empty garage was a Sears Rider Mower with a yellow Post It from the previous owners saying they hoped we would put it to good use as they had bought a new one for their new home.

What did I learn from this? If you set specific goal for yourself you are more likely to achieve it! From where I was, in my back garden mowing my lawn, my life goal was seemingly impossible when I wrote it down, but the universe moved with me and I achieved it in a way I never thought possible!

What Does It Take?

Managing a New Product Launch Amidst Tough Competition

NOTE: This is an excerpt from Tony Moore’s book, “One Of A Kind Making Things Happen” and is one of four articles published in various business magazines.
“One of a Kind – Making Things Happen,” is available on Amazon at:
This article was published in Business View Magazine (BMV) – January 2015 
Tony Close UpWith so many U.S. companies facing competition from overseas;
What does it take to produce excellent U.S. made products competitively priced to compete. I was General Manager of a U.S. glove company when a new glove came into the market from Pakistan. Within a short time it had taken 20% of our sales, and with such tight margins, it wasn’t long before we were facing losses that would shut the company down unless we did something fast. I had to do something fast, as I had some seventy staff that would be left jobless as a result so urgent decisions had to be made. I could either go offshore (they lose their jobs anyway) or I could try to make a better product here in the USA. Going offshore has very high set up and initial delivery costs plus the transfer of information leading to a completed and acceptable ready to sell product.
We were in the certified firefighting glove market requiring that all of our products had to be tested and certified annually. I called a meeting with all my factory staff and laid out not only our firefighting gloves but those of our competitors. In most cases factory or
production staff seldom, if ever, actually see competitors’ products to compare them to what they are making. I laid out both our products and our U.S. competitor’s products alongside. I invited my staff to see for themselves the differences and to show them the
comparison of our products with these less expensive and very comparable products.
I had already taken this U.S. manufacturing company from Batch into continuous LEAN manufacturing, that had reduced our production costs by 33% with a streamlined operation, but we were still more costly than these imports.
I shared my vision of what it would take to produce a superior and more competitive product that would enable our customers to choose a U.S. made product, reasonably priced and one that could be chosen in I began the design process focusing on nothing else but I also involved the entire factory in this solution as their ‘buy in.’ My factory staff, with their own knowledge of production and sewing techniques, helped me to produce the best sewing processes into the new glove design, so that it could be produced cost effectively, with as few production steps as possible to be produced in potentially large quantities.
The outcome was that, after many hours of focusing on designing a brand new and state of the art product, that matched the vision I shared with my entire company; we finally had exactly what we needed. The final product was better I had envisioned and was very different from all other products in the current U.S. market. Cash was now very tight and we could not afford to promote the new glove, so, instead we made 80 pairs and sent them out to the top 80 distributors for feedback.
The finished glove had the best dexterity, feel, grip and form fit of any existing product in the U.S. firefighting market. I focused on keeping to standard components but developed a state of the art adhesion system that had never before been used in U.S. glove making. I
targeted the manufacturing costs to an end product that would be priced in the midrange of all competitive products so that initial end user cost would not become a barrier for a new product entry. Over time, and with the gloves increasing success, I raised the
price, to where I had planned it to be, with no market resistance at all, due to its increasing popularity.
I called the new glove ‘Blaze Fighter’ and not only did it do exceptionally well, but it became the biggest selling firefighting glove in the entire U.S. firefighting glove
market. 
Within six months of its launch we had sold $1 million in sales and the sales continued to climb as more and more distributors came back on board. I firmly believe that U.S customers should not choose a U.S. made product solely because it was U.S. made; but should choose the best product at the most acceptable price. I set out to make a more desirable and a more competitive U.S. made product that my customers would choose over a less expensive imported product.
What can be learned from this highly competitive issue:
Share the existing problem with your staff and let them be part of the winning strategy.
Show a comparison, if you can, with your competition’s products explaining why yours is losing market share.
Ask for your co-workers help in the solution and involve them in the process.
Share your vision of what will be required to stay in business, and no sugar coating the issues, as they will help drive the energy required to complete the process.
Focus, focus, focus, on the task at hand and do not become sidetracked with interim issues.
It’s hard to focus on a solution while sales and profits are diminishing but if you allow other problems to take precedence you will lose.
It is not easy to develop a new product against a backdrop or losing market share, profits and reputation, but what’s the alternative?

My One Of A Kind Interviews

Please click the link below to see my radio interviews with people who are, “Making Things Happen.” These are people who positively affect all those who they meet.

One Of A Kind Interviews 

My interviews on YouTube are with a wide variety of people who are also making a difference. Included are singers, Doctors dealing with addiction counseling, figure skaters, medical staff working daily with patients and organs requiring an immediate airlift and other highly skilled professions. These interviews show my audience what it takes to do these jobs  which as a result, make all our lives a little better, more healthy and or more fun to live. it to the full.Tony Cropped 2

Launching An Iconic Perfume Company

Images of our bottle design by Marc Rosen featured in his book “Glamour Icons”

I first met Phillip Prime, who was the former nose for Elizabeth Arden, retired in 1998.  Phillip had designed such perfumes as Chloe, Red Door, Lagerfeld for Men and Burberry in Indianapolis he had excellent credibility and I became one of the key investors for the new fragrance company.

I asked him what his dream would be now that he had recently retired from Eli Lilly, the company that purchased Elizabeth Arden. He told me he had a fragrance called Stardust named after the famous song by Hoagy Carmichael. I provided the initial  funding and I became one of the main forces in launching this company. Fourteen months after that conversation the Parfums Llewellin fragrance company was launched.  I provided seed capital for the bottle design seen above and Marc Rosen, a world renowned fragrance bottle designer to came up with our , now iconic, bottle design.

Marc based his bottle design on a crystal paperweight he saw in Tiffany of New York’s shop window, and it was unique. Fourteen months after that first meeting we had secured contract packaging in Upstate New York, bottle production from Brosse in France, cap production in Georgia and we were off. We were a very small team of only 5 people and I handled marketing and production.

In our second year of business we became #2 in US fragrance sales selling into the top tier stores across the USA. The company was eventually sold on to a large fragrance house.

The Stardust bottle was featured in an exhibition in London in 2016, “Iconic Designs of the last century”, at Somerset House, and in a book by Marc Rosen (seen above).

Ralph and the Guard Dog

Ralph And The Guard Dog Cartoon Ralph & Guard Dog

Another story from my book, ,”One Of A Kind Making Things Happen.”

One night, on our way home, from scouts, we were walking down Trumpers Way and decided to look inside the film props yard. The yard was behind a long sliding steel door that was twelve inches off the ground and slid open and closed along a long steel runner at the top while the bottom of the long steel door hung free.
The yard was halfway down Trumpers Way and was in a very dark part of the lane. We often used to look at all of the neat stuff that was inside. It was an amazing sight, and there were many film props—army trucks, field guns, a helicopter, parts of airplane fuselages, Army Jeeps, etc. It was, of course, a junk yard; but to us, it was a treasure trove of the most cool stuff a twelve-year-old could ever see.
Ian and I decided that we would take a closer look, but our friend Ralph didn’t want to come in with us, so we told him to wait by the sliding steel door and keep a lookout just in case. As Ian bent down to slip under the door and was halfway through into the yard, I started barking like a guard dog as loud as I could, making Ian jump out of his skin. I swear he completely left the ground as he was crawling in on all fours and had half way under the door. He wasn’t amused as he quickly changed direction to crawl backward under the door to get back onto the street.
I burst out laughing to see him so scared. “you idiot! That’s not funny,” he said. “I could have got hurt on that door.” But I was laughing so hard he began laughing as well. As luck would have it, that started off the real guard dog, which we had no idea lived there, in a tirade of really fierce barking at us. We could hear his barking from deep inside the scrap yard. He rounded a corner from behind an aircraft fuselage and was an absolutely huge black German shepherd. He was chained to his dog house by a huge steel chain that we could just see glinting in the moonlight as he ran back and forth, straining at his steel leash.
We both legged it as fast as we could, but when he didn’t come after us, we both slowly walked back and knelt down, peering under the sliding steel door, to see why; and we realized he wasn’t coming as he was still securely chained, or so we thought. So, we started barking back at the dog who was heaving and straining even more at his chain, trying to get to us.
We just stood there laughing and barking back at the huge dog; while Ralph, now scared out of his wits, was shouting at us to stop as he stood some way back along the road nervously looking at us and at the way out up the lane.
After several minutes of the dog barking and us, the bloody brute broke free; and we saw him come running across the yard toward us, getting bigger and bigger as he got closer. The three of us legged it as fast as we could back up Trumpers Way, looking back over our shoulders as we ran.
Now Ian and I were certainly not gentlemen; and we ran as fast as we could, getting past Ralph who was not by any means as good a runner as we were (we had had more practice), he had flat feet that seemed to get in his way. As we passed either side of him, the huge dog was getting far too close for comfort. Just then, we came up next to a large truck that was parked on the side of the road. “Quick!” I shouted to Ian. “Let’s get inside the cab.”
We both leapt up onto the running board and as luck would have it, it wasn’t locked, so we quickly grabbed the door handle and leapt inside, slamming the door behind us.
Once we were safe inside the large truck, we both slowly moved our heads up to the window so that we could sneak a look out of the window to see poor Ralphy ……
To see what happened next you must read my book! One Of A Kind Making Things Happen

Help from Nozzer the Cozzer The High Flying Rozzer! (another true story from my book)

(images of Norwell Roberts 1. achieving his Community Action Award, 2. In his”feet on the street” London Metropolitan Police uniform, 3. On the day he was  presented with his Queens Police Medal at Buckingham Palace) 

While I was living in Brussels I had rented my house out to three elderly people, two men and an old woman. After a year of renting my house, I received a call from Harrow Police Station asking if I was heading back to Harrow, where my house was, I answered, “Should I be?” They said they had something to talk to me about so I headed back to London, a five hour journey across the English Channel by Hovercraft and drove to London. On arrival I went immediately to Harrow Road Police Station where I began to be questioned about my tenants. Apparently they were master criminals and had been involved in various credit card scams. They were now using my home as their base address where they obtained credit cards bought loads of goods that they could sell then as soon as the time was right they would move on. 

In English law I cannot remove them without a court order which could take years. I asked the cops if they knew Norwell (Noz ) Roberts. They stopped questioning me and said, “So you know Noz?” I told them to call him, to for themselves, and they did! The immediate reaction was comical, as, suddenly they were treating me with respect saying Noz was on his way. When he arrived, and saw me in the station,it was as old friends greeting each other and he told them in no uncertain words, ” Tony is a very good friend and is not who you should be looking at” they apologized and Noz and I met later in his favorite pub to discuss the case. I told him my tenants would be difficult to remove and since the police did not yet have a cast iron case, we were in trouble. Noz said, “Leave it to me, and I’ll meet me at your address tomorrow at 5.30 pm.”
We met the following day outside my house, in Harrow, West London, and Noz told me, “OK knock on the front door and stand to the side.” I should tell you, Noz is built like a Line Backer over 6’4″ tall and a very big man! I did as I was told and Noz stood in the doorway. When they opened the door a little, they saw him, a huge black man standing in the doorway, and blocking the entire door frame. They quickly tried to close the door but Noz had his big foot planted firmly in the way preventing them from closing the door. He showed his police Warrant ID and told them who he was. 

To learn what happened next, you’ll have to buy my book on Amazon.com.  https://tinyurl.com/y7uh5gmu 

Closing The Door

Tony Cropped 2Its very difficult sometimes to put bad things behind us, things in our past, and sometimes the damage done seems to stay with us like a big black hole we have to tiptoe around. Even a word, a sound, a sight or even a smell can trigger the bad feelings all over again and ruin our present and future time.

But, it is possible for each of us to decide to “close the door” and to move on. That involves forgiveness of those who did bad things to us and to refuse to allow these things to stop us from moving forward to lead a fulfilling and very enjoyable life. My book One Of A Kind Making Things Happen is about just that! To be able to move on and have an incredible life, we must learn to close the door in our mind to move forward.

 I try to explain in my book how allowing the door to be closed is a very healthy thing to do and in my case I not only did this but as a result, I have been blessed to do the most incredible things one person could ever accomplish. So you see, anything is possible.

Read my book and see for yourself! available on Amazon https://tinyurl.com/y7uh5gmu

Interview on Fox News Inspirational Entrepreneurs

This was an interview I was asked to do for a Fox News program called “Inspirational Entrepreneurs” where I was interviewed about my first book One Of A Kind. My interview, in this program , hosted by Lauren Simonetti, in New York, is about making a new business concept work in a global market. We also discuss how a difficult upbringing can help motivate success. Fox News Interview with Tony Moore Lauren referred to me as a “Serial Entrepreneur” now that’s funny!

Click here to see the interview Interview with Inspirational Entrepreneurs