Launching An Iconic Perfume Company

Images of our bottle design by Marc Rosen featured in his book “Glamour Icons”

I first met Phillip Prime, who was the former nose for Elizabeth Arden, retired in 1998.  Phillip had designed such perfumes as Chloe, Red Door, Lagerfeld for Men and Burberry in Indianapolis he had excellent credibility and I became one of the key investors for the new fragrance company.

I asked him what his dream would be now that he had recently retired from Eli Lilly, the company that purchased Elizabeth Arden. He told me he had a fragrance called Stardust named after the famous song by Hoagy Carmichael. I provided the initial  funding and I became one of the main forces in launching this company. Fourteen months after that conversation the Parfums Llewellin fragrance company was launched.  I provided seed capital for the bottle design seen above and Marc Rosen, a world renowned fragrance bottle designer to came up with our , now iconic, bottle design.

Marc based his bottle design on a crystal paperweight he saw in Tiffany of New York’s shop window, and it was unique. Fourteen months after that first meeting we had secured contract packaging in Upstate New York, bottle production from Brosse in France, cap production in Georgia and we were off. We were a very small team of only 5 people and I handled marketing and production.

In our second year of business we became #2 in US fragrance sales selling into the top tier stores across the USA. The company was eventually sold on to a large fragrance house.

The Stardust bottle was featured in an exhibition in London in 2016, “Iconic Designs of the last century”, at Somerset House, and in a book by Marc Rosen (seen above).

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